From Jean Baudrillard, “Aesthetic Illusion and Disillusion” (1995):

We are on the way to the complete disappearance of art as a specific activity. This can lead either to a reversion of art into pure technique and craftsmanship, eventually transferred into electronics, as can be seen everywhere today, or toward a primal ritualism, where anything can serve as an aesthetic gadget, with art ending in universal kitsch, like religious art ended in Saint-Sulpician kitsch. Who knows? Art as art may have only been an aside, a sort of ephemeral luxury of the species.

There is nothing necessary in distinguishing certain practices as artistic, and certain products and experiences as art. The creation of art as a category is a strategy for creating value, for dignifying “value” as an organizing principle for capitalist society.


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