Another passage from Baudrillard’s Symbolic Exchange and Death:
We pass from injunction to disjunction through the code, from the ultimatum to solicitation, from obligatory passivity to models constructed from the outset on the basis of the subject’s ‘active response,’ and this subject’s involvement and ‘ludic’ participation, toward a total environment model made up of incessant spontaneous responses, joyous feedback and irradiated contacts. According to Nicolas Schaffer, this is a ‘concretisation of the general ambience’: the great festival of Participation is made up of myriad stimuli, miniaturised tests, and infinitely divisible question/answers, all magnetised by several great models in the luminous field of the code.
This anticipates the oft-cited Deleuzean essay about “societies of control,” which is essentially a restatement of Foucault’s claims about “governmentality."
The general point is that the "code” — the immediate mediatization of experience — implements control through participation rather than prohibition.