EDITD, a retail technology company with more than 10,000 subscribers, recently released a reportcontaining, among other things, suggestions for clothes to discount because they’re about to be unfashionable. The company used its analytics software and crunched numbers from its “apparel data warehouse” of pricing, assortment, and product metrics to determine what’s on its way out in the fashion world. Read ahead at your wardrobe’s peril.
Fashion crime No. 1, it turns out, are printed pants. Discounts on legwear with flair have been climbing since August.
“Fashionable” clothes need to have boom-and-bust cycles built into them, some visible way to signal their distinction and eventual obsolescence. Typically this is a matter of flamboyant pattern or “unnecessary” ornamentation that aesthetically makes no sense. This kind of patterning, this kind of flamboyance, is operating outside of aesthetics, beyond ugly and beautiful in a pure economy of cultural capital. You cannot make meaningful taste assessments of this kind of flair because how such garments appears depend entirely on where they are in their economic life cycle.
This is probably pretty obvious, but fashion exists in time, not in space. It has nothing to do with what things look like, only with how old they are.