Monthly Archives: November 2014


“Fashionable” clothes need to have boom-and-bust cycles built into them, some visible way to signal their distinction and eventual obsolescence. Typically this is a matter of flamboyant pattern or “unnecessary” ornamentation that aesthetically makes no sense. This kind of patterning, this kind of flamboyance, is operating outside of aesthetics, beyond ugly and beautiful in a pure economy of cultural capital. You cannot make meaningful taste assessments of this kind of flair because how such garments appears depend entirely on where they are in their economic life cycle.

This is probably pretty obvious, but fashion exists in time, not in space. It has nothing to do with what things look like, only with how old they are.

If You See These Clothes for Sale on Black Friday, It’s Because They’re About to Be Uncool