from the start, we are not self-inventing, born into a social context that forms the framework, the limitations of self-knowledge. knowing ourselves means understanding this immutable context we didn’t choose. 

algorithms that process and interpret our social behavior are an attempt to render that determining context objectively, which is how they come to know us 

algorithms, social media platforms implement control as endless self-discovery

does the inverse hold, self-forgetting and self-abnegation as the evasion of control, destroying self-knowledge to achieve freedom

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